Aline was founded to bridge creativity and commerce with intention. In a rapidly evolving African cultural economy, AMG identified the need for an integrated ecosystem, one capable of nurturing talent, producing world-class experiences, and delivering commercially successful partnerships without compromising cultural integrity.
From national brand campaigns and landmark live productions to globally recognised music and hospitality ventures, we have built a diversified portfolio anchored in strategic execution, ownership, and long-term vision. Headquartered in Johannesburg, South Africa and operating across key African and international markets, Aline continues to expand its cultural and commercial footprint.
As a fully integrated African media and entertainment group, AMG operates across six core divisions:
Our structure enables end-to-end delivery from strategic concept development and campaign production to large-scale event execution, rights management, and premium hospitality experiences.
Sibo Mhlungu is a GRAMMY Award-winning producer, entrepreneur, and cultural strategist with an extensive career spanning music, advertising, and live events across local and international markets.
With deep expertise in music production, rights management, brand integration, and large-scale event execution, Sibo has built a reputation for merging creative excellence with commercial precision. His work has contributed to globally recognised music projects, high-impact brand campaigns, and internationally benchmarked live productions.
As Founder and CEO of Aline Media Group, Sibo leads the company’s strategic direction, overseeing its diversified portfolio across media, entertainment, and hospitality. His vision is rooted in ownership, scalability, and global competitiveness, positioning African creativity as both culturally influential and commercially powerful.
Under his leadership, AMG continues to expand its footprint as a leading African media and entertainment company, shaping the future of cultural enterprise.
To build one of Africa’s most influential cultural enterprises, a group that not only participates in the industry but also defines it. We envision a future where African media, music, live entertainment, and hospitality operate with ownership, global competitiveness, and uncompromising excellence.
